Services

CORPORATES

Edison partners with established companies expanding into US markets or seeking innovation partnerships. She guides executive teams through American business culture, strategic positioning, and partnership development. Her frameworks help corporates navigate Silicon Valley's ecosystem, identify growth opportunities, forge meaningful connections with startups and investors, and accelerate market entry with reduced risk and increased confidence.

Corporates

Megan Neese

Future Lab, Senior Manager,

Nissan Motor Limited

Cheryl is a magic maker. She is the instrumental core of an engaged and thriving community that breaks down barriers between demographics and disciplines, opens up possibilities, and inspires collaborations between unlikely pairs. She’s a creator of spaces, places, and ethos that have a profound sense of purpose.

Fred Bullock

CMO | Digital Transformation | Branding

Corporate Marketing | Demand Generation | B2B | B2C | B2B2C

Cheryl's high energy and enthusiasm was the catalyst for Firefly's successful sales expansion into Latin America. Her winning combination of business development, sales and marketing skills were all put to effective use in forging distribution partnerships and high profile marketing programs that delivered great results.

EMBASSY
TRADE MISSIONS

Edison designs and delivers strategic programs fore mbassies bringing delegations to Silicon Valley. She prepares international leaders for American business interactions, facilitates high-value networking, and creates frameworks for sustained US engagement. Her expertise helps trade missions achieve measurable outcomes—from investor introductions to partnership formations while building long-term bridges between nations and American markets.

Embassy Trade Mission

National Incubation Center

Karachi, Pakistan

Cheryl’s approach stood out as she simplified complex global business concepts, offering practical advice on market entry tactics and building international partnerships. Her years of hands-on experience added depth to the discussion, making it highly valuable for all attendees.

Women in Business: Invest4Future

Yerevan, Armenia

Cheryl’s keynote speech at the Marriott Hotel Armenia captivated an audience of professionals, students, and entrepreneurs. She broke down the stages of business development, addressed challenges at each phase, and shared her invaluable perspective on fostering a growth-oriented mindset. Participants even received personalized recommendations for their businesses or ideas—a truly enriching experience!

EVENT
PRODUCERS

Edison collaborates with conference organizers and event producers to create high-impact keynotes, panels, and workshops. She delivers engaging content that resonates across cultures, translates complex market dynamics into actionable insights, and inspires audiences to take next steps. Her dynamic presence and proven frameworks make events memorable, drive participant engagement, and generate meaningful post-event momentum.

Event Producers

Erik Black

Cultural Attaché

U.S. Embassy Prague

During this very crazy week of dealing with the fall-out of the Corona virus epidemic, your virtual programs, and your energy and enthusiasm were like an oasis in a desert. Thank you for sharing these great thoughts and possibilities for ongoing collaboration. Forward!

Jorge Luís Nicolas Audy

Head of Tecnopuc Science Park

Dean of Research, Innovation and Development PUCRS

We are honored to have your participation in our Startup Garage. It was enriching for the participants and even moe for us, the Park team, who follow your work and admire your trajectory in the universe of innovation and entrepreneurship. We hope that this partnership is just the beginning of many exchanges and projects together. You transformed the trajectory of our entrepreneurs with your worlds and energy. Thanks again!

PARTNERSHIPS

Edison architects strategic partnerships that bridge international innovation with American opportunities. She facilitates connections between entrepreneurs, investors, corporations, and institutions, ensuring cultural alignment and mutual value creation. Her frameworks help freelancers and company leaders establish trust across borders, navigate new and complex deal structures, and build sustainable collaborations that drive revenue growth, market expansion, and long-term success for all parties.

Partnrships

Anna Grigoryan

General and Business English Trainer

Skills4Life Armenia

Another valuable workshop and meaningful discussions on critical role of market knowledge, how to transform business ideas into viable ventures, how to develop leadership skills. Special thanks to Ms. Cheryl Edison who introduced key highlights of business development sharing her experience and expertise the field.

Hina Shahnaz

Business Development Officer

University of Bolton Islamabad

Reflecting on an inspiring mentor talk with Cheryl Edison, where we delved into the world of women entrepreneurs in Pakistan. It was a pleasure exchanging ideas and hearing about the incredible journeys of fellow women. I also had the opportunity to share my own recently started small business idea with her,

gaining some nice suggestions and insights. Truly enjoyed this day!!

STARTUPS

Edison guides startup founders through US market entry, fundraising, and scaling challenges. She reveals the unspoken rules of American investor relations, customer acquisition, and business culture that often block brilliant innovators. Through personalized coaching and strategic frameworks, she helps founders refine pitches, build credible market narratives, access capital networks, and transform local innovations into globally competitive ventures.

Startups

Eva Meijer

Founder & CEO

Happybase

Happybase where at CES, a major tech fair in Las Vegas. There we met Cheryl Edison, mentor at ScaleNL, who helps startups with go-to-market strategies. Super interesting, but we decided to do the conversation sitting on the floor during the drink. So nice and resourceful!

Anderson (Wei Cheng) Lam

Associate Technical Operations Engineer

AbbVie

Thank you so much Cheryl for all your advice and guidance. It's been an incredible journey working with you and learning from the best! Excited for the future and all the opportunities ahead! You are surely a part of Clubster’s success!

STARTUP
ECOSYSTEMS

Edison architects thriving startup ecosystems for universities, accelerators, governments, and property developers. She designs programs, convenes stakeholders, and creates infrastructure that connects entrepreneurs with resources, mentors, and capital. Her methodology transforms fragmented communities into cohesive innovation hubs, fostering collaboration, sustainable growth, and global competitiveness while generating measurable economic and social impact across regions.

Startup Ecosystems